Dainese North America Custom Works Tour 2018

The Custom Works Tour Is Now Seamlessly Integrated With A Multi-Channel Experience That Begins With Their Online 3D Configurator

COSTA MESA, Calif. – September 28, 2018 - Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, announces the 2018 USA tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. https://customworks.dainese.com/

The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers and other options to ultimately create their dream suit.

The program, is now fully integrated with a multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalized garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product. Accessible via the website, the 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and/or images that are immediately visible on the 3D garment. 

Once the design is complete, the customer saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced leather suits.

Once complete, the measurements and customization specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits. 

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable - literally every stitch is made for you,” said Roberto Sadowsky, Dainese North America Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air® technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Custom Works North American Tour Dates & Locations

• OCT 2 - 3 – RIDERS CHOICE - 2276 Dixie Rd, Mississauga, ON L4Y 1Z4, Canada

• OCT 4 – 613 MOTORSPORTS - 1456 Cyrville Rd, Gloucester, ON K1B 3L9, Canada

• OCT 5 - 6 – NADON SPORTS - 645 Rue Dubois, Saint-Eustache, QC J7P 3W1, Canada

• OCT 12 - 13 - DUCATI AUSTIN - 3232, 812 E Braker Ln, Austin, TX 78753

• OCT 15 DAINESE CHICAGO 1216 N Clybourn Ave, Chicago, IL 60610

• OCT 16 - 17 BATTLEY CYCLES DC 4147, 7830 Airpark Rd, Gaithersburg, MD 20879 

• OCT 18 - 19 DUCATI BOSTON 83 Mystic Ave, Medford, MA 02155 

• OCT 20 - 21 DUCATI DETROIT 33828 Woodward Ave, Birmingham, MI 48009

• OCT 23 - 24 DAINESE NYC 140 6th Ave, New York, NY 10013

• NOV 3 - 4 DAINESE ORLANDO 100 W Livingston St, Orlando, FL 32801 

• NOV 6 – 7 DAINESE LA 1418 Lincoln Blvd. Santa Monica, CA 90401

• NOV 8     DAINESE SF 131 S Van Ness Ave, San Francisco, CA 94103

• NOV 9-10 MOTOCORSA PORTLAND 2170 NW Wilson St, Portland, OR 97210

• NOV 11 – 12 PACIFIC MOTORSPORTS 21000 Westminster Hwy #2120, Richmond, BC V6V 2S9

Gaining More Confidence in Motorcycling

Me in 2006, on my first bike, a 2003 Ninja 250, on our first Real Road Trip from San Francisco to Los Angeles.

• Learn to wrench on your bike

• Choose your own motorcycle

• Make your own mistakes (with reasonable approach)

• Gear Up

• Get training

• Educate your moto brain

• Ride alone, somewhere you’ve never been

Getting Muc'd Off

Cleaning supplies from the Muc Off Gods!

At the Women's Sportbike Rally West in July, we had a really great workshop with the owner of Motorcycle Service Centers, LLC in Camarillo, CA. (an excellent metric or harley shop in the Ventura County Area The topic was "How Not to Get Ripped Off by a Motorcycle Shop". It was one of the most informative workshops I've ever attended. Thanks Will!

His main message was "Care and Feeding of your Best Friend" :D How many of us think of our motorcycles as family members? LOL. I know I do. (we are childless so for us it's furry kids and moto kids). His very first tip (out of 5) was to Keep Your Bike Clean, and here's why: 

Nothing tells a shop that you are knowledgeable and actually care about your bike like showing up with a bike that is clean. Clean wheels, clean bodywork, a windscreen you can see through, no covering of dirt and grime. Every shop respects a person that invests just that little bit of time you need to make that happen. Just an hour a week! - Will Kenefick, MC Service Centers, LLC

If you're new to riding and aren't quite sure about things, getting to know your ride up close is important. I am so lazy when it comes to cleaning Goldie and keeping her nice and shiny.

But I'm hoping with this awesome care package from MucOff, it'll help me keep Goldie looking like she's 2012 again. 

I got a thorough list of goodies including:

• Chain lube (wet and dry)
• Degreaser (always an important first step before lubrication)
• Motorcycle Protectant
• Nanotech Motorcycle Cleaner
• Matte Finish Detailer
• Chain Brush
• Soft Washing Brushes, Microfiber Cloth and Chain Cleaning Brushes
• Antifog spray and Goggle/Lens Cleaner
• FoamFresh Helmet Liner and Textile Cleaner

Now I have ZERO excuses for not keeping everything looking pristine. See how disgusting my wheels look? See that awesome clean patch? Normally I use Simple Green to wipe down my wheels but I thought I would give their "Motorcycle Protectant" a try; its like the 409 of motorcycle cleaners. One spray, and then one wipe and it perfectly removed my brake dust. LOVE it. 

I'll admit I haven't used the entire kit yet, but I can't wait until it's not 1,000 degrees anymore so I can sit in my garage without melting to give her a long overdue wash. I'm on my way to the Iron Horse Motorcycle Lodge near Deals Gap, NC for the Women's Sportbike Rally so I hope the rain doesn't stick around too much so I can give Goldie a good top to bottom scrub. 

But at home, I don't have a hose hookup so using some of these products is really helpful (meh, condos). With just the Protectant I can clean her up top to bottom in a pinch.  If you do want to give your bike a full wash, they offer a Nano Tech Bike Wash (instead of say, dish soap).  

Sprayyyyy, Washhhhhh, Rinseeeeee 

One of my other favorites is the Foam Fresh.

I like to clean my helmet liners every month or so during peak sweaty, humid, hot riding seasons. The Foam Fresh is perfect for that.  Did I mention how much I love Citrus Scents? 

Normally you can hand wash your liners but I am #lazy so I'd rather take them out, then spray and wipe clean to air dry. 

These are just a few of my favorites from their collection I'm excited to use. 

Looking forward to testing everything out, check my Instagram feed for photos and updates in the coming months. 

Shiny Side Up! 

How Confidence Affects Women and Motorcycling

Me, feeling supremely confident on my '12 Street Triple R. But it wasn't always that way.

Learning to ride a motorcycle is certainly about confidence. The majority of mine came from learning to ride the right bikes and increasing my skillset dramatically from bike to bike.

But there was always a small chunk of it that came from me telling myself that I could and "eff it". If something happens, I'll deal with it or call for help or whatever. I'm not going to be afraid of it anymore.

https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/

But keep in mind, that absolutely has to be within reason like when I decided to take the Ninja 250 to work instead of my scooter. I just went the 40 minute route to work (avoiding busy thoroughfares like Van Ness Avenue and Steep ass hills like Gough Street). I had already been commuting on my scooter to work for a year. This wasn't a huge jump from what I had already been doing. It was totally realistic given my experience and what I had been doing previously.

Me in 2006 on my first "long" ride outside of San Francisco to Half Moon Bay, a whopping 50 minutes one way!

This article says what I've witnessed and experienced personally in my 15 years of riding and helping other women learn to ride and talking to them about riding. And certainly my work life too. Why aren't we as confident from the get go? What is it about many of us (not all, I know, but more than most I'm sure) that holds us back from succeeding other than some of the most common mistakes new riders make ?

When all of our ducks are in a row, we still feel like we don't deserve it or are that good. I still feel like I'm terrible at riding at times. I'm terrible at nailing my lines every time I go riding, I'm terrible at braking. I'm terrible at cornering. I mean, okay I'm not horrific in that I crash every time I ride, but when I do go out I'm constantly critiquing myself and trying to figure out what I could've done better to take that particular corner better/faster/smoother. Is that just a regular aspect of riding? I'm guessing many of my male readers are going to argue that "of course, I think that too".

But how many of you think that way in your everyday life as many women have experienced per this article?

Riding as many of us know is 90% mental, 10% physical (that's why YOU DON'T HAVE TO BE ABLE TO PICK UP YOUR MOTORCYCLE to ride it).

I recently joined this cool interactive panel of my fellow women riders about how we got into riding and some of the barriers we ran into along the way. There are some really great tips and advice here that I think many of you can relate to:

https://www.cake.co/conversations/HKn99Mb/a-panel-of-women-who-motorcycle-what-it-s-like-in-a-sport-with-a-bad-boy-vibe

So if something is holding you back, what do you think that is?