Living on the East Coast, winter has a completely different meaning. For those of us over here in 40F temps with windchill, we need more than just a waterproof jacket. But I think for the majority of riders who tend to stop riding before ice starts to take over the pavement, a jacket like this one fits just right.
Olympia has always been a brand to offer slightly higher than entry level priced gear but this season they've introduced a jacket ($199) and matching pant ($169) that offers new riders something to get started with. The Durham has a waterproof, integrated (non removable) shell and removable thermal liner. With reasonable "winter" temperatures (think winter in the Bay Area, Fall in Philadelphia) I think this jacket is perfect.
If you need a hardcore, winter worthy coat then I'd opt for the ladies Ranger instead. Match this with the toasty ProMax pants and you'll have a great outfit for this season. (A slightly less toasty pant would be the Expeditions since there isn't a thermal liner)
On the slightly higher priced scale ($299), the Monroe also offers an integrated waterproof (non removable) membrane with a removable thermal liner. You'll find the fitment to be a true European cut with a slightly slimmer body/chest and shoulders. And of course the standard Revit fit which offers a long sleeve and torso. And if you're a hardcore winter riding citizen, then I'd recommend something more robust like the Neptune which offers additional wind protection with the Gore-Tex membranes.
I'm a perfect 36 in this and as a Rev'it fan I'd certainly buy this IF I needed another jacket to fill my closet (which fortunately, is impossible to squeeze in another at this point :P) I never thought I'd wear a green jacket but this one is so pretty in person I really love how it looks and fits. The matching toasty Factor pants ($199) are a nice match to this cold weather outfit. (for a less toasty pant I would recommend the Enterprise ($169) since they don't have a thermal liner) I wouldn't say that this jacket is for the snow but will certainly get you down to similar temperatures as the Olympia option above.
So for less than $500 you can get yourself pretty toasty and cozy for the upcoming winter riding season. Of course, other colors are available in both jackets as well. But if you are truly riding in extreme temperatures, none of these will offer you the warmth that Heated Liners can bring when you start hitting lower digit windchill temperatures.