Cover Your Assets West Coast Tour

Worse for Wear Announces West Coast “Cover Your Assets” Tour
Richmond, Virginia-based motorcycle clothing brand Worse for Wear teams up with Stellar Moto Brand for a two week pop-up tour through California, Oregon, and Washington.

November 16, 2017 | Richmond, Virginia - Laura Smith and Jenna Stellar, founders of Worse for Wear and Stellar Moto Brand, have announced West Coast tour dates to showcase their popular collections of motorcycle riding gear for women in time for the holidays. From Worse for Wear’s custom-sized and fitted protective riding jeans to Stellar’s Los Angeles-inspired fashion-forward protective apparel, these collections are specifically designed for and by women riders. Both founders will be on-hand at each event to help attendees get geared up and “cover your assets”.

Starting December 1st, Laura and Jenna will host a series of “One Night Stands” starting in San Diego, California. This unique two-week event will give women riders an opportunity to try on some of the best women’s motorcycle gear on the market. Best of all—both independent brands are proudly made in the U.S.A. Event dates are below.

December 1: San Diego, CA at Cerberus Moto
December 2: Newport Beach, CA at Ducati Newport Beach
December 4: Castro Valley, CA at Cornerstone Coffee & Brewing
December 5: San Francisco, CA at Thee Parkside
December 6: Sacramento, CA at Vintage Monkey
December 8: Portland, OR at 2 Stroke Coffee Company
December 9: Seattle, WA at The Wick Motorcycles & Coffee
December 13: Los Angeles, CA at Goldmine

“Stellar Moto Brand was born from a desire for real protective moto wear that looks good on and off the bike and actually provides protection for the rider. Our apparel is a blend of space-age tech and old-school cool that meets the needs of the modern motorcyclist,” -Jenna Stellar, founder of Stellar Moto Brand.

With this pop-up tour, Laura and Jenna are hoping to reach a wide variety of women riders up and down the West Coast who are looking for fashionable, yet protective women’s motorcycle gear that they just can’t find anywhere else.

“One of the biggest challenges women riders face is finding real riding gear to try in person and getting properly fitted. Laura and Jenna are not only providing options to them, but showing them what’s happening in the world of motorcycle gear for women. Made for women riders, by women riders.” - Joanne Donn, founder of GearChic.com

“I started this brand in 2015 with the idea that every woman of every shape and size deserves protective riding gear that fits and looks good, every time I see the smile that lights up a woman’s face when she tries on a pair of our jeans, I know I’ve done the right thing.” - Laura Smith, coFounder of Worse for Wear

About Worse for Wear
Worse for Wear is a women-owned, locally-made motorcycle brand based in Richmond, Virginia. Their flagship Crosstown riding jeans are fully customizable and specifically designed for women riders. Worse for Wear strives to offer protective jeans with the perfect fit for every woman’s body, making them the ultimate choice in both protection, fit, and fashion. View the entire collection at worsewear.com or visit them on Facebook.

About Stellar Moto Brand
Style meets protection at Stellar Moto Brand. As a brand that’s hell-bent on getting motorcycle culture to gear up with technical apparel that won’t assault the eyes, Stellar focuses on style-conscious individuals who seek both protection and fashion. View the entire collection for men and women at stellarmotobrand.com or visit them on Facebook.

For more information about the Cover Your Assets tour, contact Laura Smith at laura@worsewear.com or by calling (804) 433-3855.

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Laura Smith

Co-Founder, Worse for Wear

Motorcycle Apparel for Women

+1-804-433-3855

worsewear.com | Twitter | Instagram | Facebook | LinkedIn

How to Shop for a Motorcycle Jacket Video

In case you missed it, here are some tips for shopping for your next or first motorcycle jacket. Hope you find it useful. 

As always, send me an email if you need personal recommendations!

Overview of the High Racer Gloves

Racer Gloves have always been my favorite brand. I own four pairs that are over 5 years old because I have never found another glove to give me the same comfort and protection that I have come to love. 

Check out my first video overview of these gloves (as well as my first video review). Hope you enjoy, let me know what you think and look for more video reviews soon!

Record Number of Women Own Motorcycles

 

According to the Motorcycle Industry Council (MIC) more women are not only riding motorcycles today but Owning them as well! 

More Female Riders Than Ever According to Latest Motorcycle Industry Council Owner Survey

IRVINE, Calif. Dec. 16, 2015 –Female motorcycle ownership is at an all-time high, according to the latest data from the Motorcycle Industry Council. The MIC’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998.

“Women continue to embrace motorcycling like never before,” said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, a group consisting of female motorcycle industry professionals. “Of the 9.2 million owners, more are women than we’ve ever recorded. And, among the more than 30 million Americans who swung a leg over a motorcycle and rode at least once in 2014, a quarter (25%) of these riders were women (riders aren't all necessarily owners).”

Among younger generations of owners, the percentage of women is even higher. More than 17 percent of Gen X and Gen Y owners are women (I definitely see younger and younger women riding these days). Among Boomer owners, women make up 9 percent.

“It’s encouraging that we’re seeing more women among the riders who are coming up,” Schilke said. “Motorcycling is for everyone, and that’s being recognized by younger generations.”

The Owner Survey also revealed what type of bikes women prefer. Cruisers are the choice of 34 percent of female riders. Scooters rank a close second at 33 percent, followed by sportbikes at 10 percent (we still have work to do, fellow sporties!).

In the survey of some 48,000 American households, women were asked to share their top three reasons for riding motorcycles. They answered “fun and recreation,” followed by “sense of freedom” and “enjoy outdoors/nature.” When it comes to purchasing a motorcycle, women rate “Fuel Economy” and “Test Rides” as the most important factors.

The study revealed that female riders are safety-conscious (Hell Yeah!). While 60 percent of women took a motorcycle safety course, only 42 of men had any formal training (are boys letting their egos in the way?). In some state motorcycle safety training programs, women make up 30 percent of the student population.

Other key survey results:

• The median age for female motorcyclists is 39 versus 48 for males
• More than 49 percent of women motorcyclists perform their own maintenance or have a friend or relative do it, instead of taking their bikes to a shop
• New bikes are preferred over used by 57 percent of female riders (I guess I'm in the minority, used all the way!) 49 percent of female motorcyclists are married 47 percent of female motorcyclists have a college or post-graduate degree

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The MIC Motorcycle Owner Survey is free to MIC members, but can be purchased by non-members for $12,500. 

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.