san francisco

Dainese North America Custom Works Tour 2018

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The Custom Works Tour Is Now Seamlessly Integrated With A Multi-Channel Experience That Begins With Their Online 3D Configurator

COSTA MESA, Calif. – September 28, 2018 - Dainese (www.dainese.com) the world leader of protective wear for dynamic sports, announces the 2018 USA tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits and jackets for race and street enthusiasts. https://customworks.dainese.com/

The Custom Works tour will visit USA cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add-ons, logos, special numbers and other options to ultimately create their dream suit.

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The program, is now fully integrated with a multi-channel experience that begins online, with the 3D Configurator, and continues in the Store where the personalized garment is delivered to the Customer; an engaging process that combines the practicality of digital configuration with the craftsmanship of a unique, handmade product. Accessible via the website, the 3D configurator allows each motorcyclist to personalize his/her leather suit, jacket or pants in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colors of the various parts, select accessories (plates, sliders), and upload words and/or images that are immediately visible on the 3D garment. 

Once the design is complete, the customer saves the model and books an appointment during which sizes are taken. The purchase is then completed at a Certified Custom Works Center - a network of stores authorized and certified by Dainese to offer the Custom Works service. 

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The 25 anatomical measurements needed for the personalized garment are taken with the support of a specialized consultant. Special consideration is also given to the customer's specific needs and the expected use of the product. At the Store, customers can actually touch the technology, materials, finishes and accessories that give life to the most advanced leather suits.

Once complete, the measurements and customization specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals, many of whom do custom sewing for Valentino Rossi suits. 

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once-in-a-lifetime opportunity to get a completely made-to-measure, Dainese suit that’s fully customizable - literally every stitch is made for you,” said Roberto Sadowsky, Dainese North America Executive VP. “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air® technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Custom Works North American Tour Dates & Locations

  • OCT 2 - 3 – RIDERS CHOICE - 2276 Dixie Rd, Mississauga, ON L4Y 1Z4, Canada

  • OCT 4 – 613 MOTORSPORTS - 1456 Cyrville Rd, Gloucester, ON K1B 3L9, Canada

  • OCT 5 - 6 – NADON SPORTS - 645 Rue Dubois, Saint-Eustache, QC J7P 3W1, Canada

  • OCT 12 - 13 - DUCATI AUSTIN - 3232, 812 E Braker Ln, Austin, TX 78753

  • OCT 15 DAINESE CHICAGO 1216 N Clybourn Ave, Chicago, IL 60610

  • OCT 16 - 17 BATTLEY CYCLES DC 4147, 7830 Airpark Rd, Gaithersburg, MD 20879 

  • OCT 18 - 19 DUCATI BOSTON 83 Mystic Ave, Medford, MA 02155 

  • OCT 20 - 21 DUCATI DETROIT 33828 Woodward Ave, Birmingham, MI 48009

  • OCT 23 - 24 DAINESE NYC 140 6th Ave, New York, NY 10013

  • NOV 3 - 4 DAINESE ORLANDO 100 W Livingston St, Orlando, FL 32801 

  • NOV 6 – 7 DAINESE LA 1418 Lincoln Blvd. Santa Monica, CA 90401

  • NOV 8     DAINESE SF 131 S Van Ness Ave, San Francisco, CA 94103

  • NOV 9-10 MOTOCORSA PORTLAND 2170 NW Wilson St, Portland, OR 97210

  • NOV 11 – 12 PACIFIC MOTORSPORTS 21000 Westminster Hwy #2120, Richmond, BC V6V 2S9

Getting Old SUCKS. Bad Feet, Shoulders and Vertigo.

February 2006. My first motorcycle trip from San Francisco to Los Angeles on my trusty Ninja 250. 

February 2006. My first motorcycle trip from San Francisco to Los Angeles on my trusty Ninja 250. 

It's been a painful last couple of months. Haven't been riding much and I feel completely out of it. 

A couple months ago I decided to visit a Podiatrist to see about my left foot. I have this painful bump on the top of my foot which I thought was a bunion. Nope, turns out it's probably a ganglion cyst. And turns out I have terrible foot issues that cause me to walk uneven and as a result puts undue pressure on the nerve inside the ganglion cyst. I also have a really high instep so that's not making the situation any better. It's already hard for me to find shoes to fit my feet into, let alone additional pressure on the top of my foot that makes it feel even worse.

Generally, I have to find shoes that aren't too tight around my ankles because of this. 

Good times. This makes wearing my motorcycle boots for 10+ hours a day difficult unless I wear them really really loose which isn't going to work either. So I did a little bit of physical therapy for my foot which has helped a bit, but hasn't completely resolved the cyst issue. I think I need to go back to the Podiatrist soon. 

Next on the list, is my right shoulder. I went to the Ortho the other day and I likely have Bursitis. I haven't done any long rides recently but it's hard to say whether it'll be affected by that. I basically need to keep working on strengthening my shoulder muscles (which I've been working on for almost 5 months now with Crossfit. LOVE IT. Shoutout to Fearless in Philly!) I'll probably need physical therapy too. 

Ok, what else? Oh doh, the main reason I wasn't riding last month is because I had a terrible case of Vertigo. Turns out my blood pressure is so low (~95-100/70) that it caused dizziness and lightheadedness. It took a few weeks, but my head finally came back to normal. The weather was pristine here in Philly too (low 70s) and I totally missed it. Now we're into high 50s, low 60s but I still want to try and go riding this weekend. 

I had several issues with dizzyness/lightheadedness in the past 5-7 years where I would feel that way for 2-3 weeks at a time and I never figured out what it was. My blood pressure has always read below ~120 so I suspect this is it. The solution per my doctor is drink lots of water (which I'm doing, going through about 60oz every day) and more salt in my diet! I'm totally ok with that, because I have a Savory Tooth. 

Chili Cheese Fries at Tony Lukes. Their cheesesteaks are amazing too!

Chili Cheese Fries at Tony Lukes. Their cheesesteaks are amazing too!

Riding with the Sisters' Centennial Motorcycle Ride Presented by BMW Motorrad USA

Riding Across the Golden Gate Bridge on Saturday, July 23rd, 2016 with 150-200 motorcycles behind us! ( Left: Sarah Schilke, National Marketing Manager BMW Motorrad NA. Middle: ME. Right: Alisa Clickenger, Organizer of the Sisters' Ride (Photo:…

Riding Across the Golden Gate Bridge on Saturday, July 23rd, 2016 with 150-200 motorcycles behind us! ( Left: Sarah Schilke, National Marketing Manager BMW Motorrad NA. Middle: ME. Right: Alisa Clickenger, Organizer of the Sisters' Ride (Photo: Christina Shook)

Day 1 - Philadelphia, Pennsylvania to Brooklyn, New York

Last weekend I finished up a spectacular event with my friend Alisa Clickenger, the organizer of the Sisters' Centennial Motorcycle Ride. If you hadn't read my article about this ride, read this first and then come back. :D 

Adeline and Augusta Van Buren after riding into Mexico all the way from Brooklyn, NY (Photo: Van Buren LLC)

Adeline and Augusta Van Buren after riding into Mexico all the way from Brooklyn, NY (Photo: Van Buren LLC)

Of course I brought my Man :-) Photo: Christina Shook

Of course I brought my Man :-) Photo: Christina Shook

I could only do the first week of this amazing ride so I brought the man with me to the kickoff point, Brooklyn on Sunday, July 3rd. That night was a small, intimate event with members of the Van Buren Family that were joining the entire cross country journey. That night I had the pleasure of  meeting Sarah Van Buren, Great Grand Niece of the Van Buren Sisters, as well as her father, Robert Van Buren (Great Nephew of the Van Buren Sisters). Sarah was so inspired by what her ancestors accomplished and the momentous event of this ride that she herself obtained her motorcycle license just 9 months before the beginning of the ride! What an accomplishment, to ride across the country before you've even racked up a few thousand miles of riding experience under your belt. Sarah, you should be incredibly proud of what you've accomplished, as your Aunts would have been so proud of you as well.

Sarah and Robert inside the wall of death at AMA Vintage Days earlier this year (Photo: Sara Liberte)

Sarah and Robert inside the wall of death at AMA Vintage Days earlier this year (Photo: Sara Liberte)

Alisa Clickenger (organizer) holds the Proclamation (Photo: Christina Shook)

Alisa Clickenger (organizer) holds the Proclamation (Photo: Christina Shook)

The evening was marked by a very cool proclamation from the Borough of Brooklyn, New York declaring July 3rd 2016 "Sisters' Centennial Motorcycle Ride Day in the Borough of Brooklyn".

Since we were leaving super early the next morning for Springfield, it was a light evening for both of us. 

Day 2: Brooklyn, New York to Springfield, Pennsylvania

Nothing to see here, just a few dozen people riding motorcycles through Brooklyn. (Photo: Christina Shook)

Nothing to see here, just a few dozen people riding motorcycles through Brooklyn. (Photo: Christina Shook)

Our route as we left Brooklyn took us North, up the Taconic State Parkway. It's a very scenic route (nothing twisty really) into Massachusetts. After awhile, Evan and I split off and decided to ride a backroads route into Springfield instead of with the larger group we were with. (There were 3 distinct groups based on riding experience and overall comfort. So no, it wasn't 100 people all riding together all the time <which freaks me out a bit>). We had a blast riding for a bit with Robert Pandya (External Relations Manager - Indian Motorcycles) and Robert Van Buren!

Robert and Sara Liberte riding all the way cross country in this beautiful Indian Chief Dark Horse with matching Sidecar. &nbsp;Such a stunner! (Photo: Christina Shook)

Robert and Sara Liberte riding all the way cross country in this beautiful Indian Chief Dark Horse with matching Sidecar.  Such a stunner! (Photo: Christina Shook)

Me and Robert, after rolling into Springfield! &nbsp;(Photo: Me)

Me and Robert, after rolling into Springfield!  (Photo: Me)

That night we rolled into Springfield without much fanfare. We did however, hit a huge milestone and rode through Connecticut! Another state knocked off my list. It was HOT too. Did I forgot to mention how HOT it was? 

DAY 3: SPRINGFIELD, MASSACHUSETTS

First day in Springfield, the morning kicked off with a great tour of the Springfield Museums and another proclamation. This time from the Mayor of Springfield. 

Alisa with Domenic Sarno,&nbsp;Mayor of Springfield. &nbsp;(Photo: Christina Shook)

Alisa with Domenic Sarno, Mayor of Springfield.  (Photo: Christina Shook)

The coolest part for me was seeing the Van Buren Sisters portion of the museum. If you haven't visited the Springfield Museums, they have a varied collection of exhibits including the history of Indian Motorcycles. 

Standing below their famous ancestors: Left, Sarah Van Buren and Right, Sofié&nbsp;Ruderman (Great Granddaughter of the Van Buren Sisters. Photo: Christina Shook)

Standing below their famous ancestors: Left, Sarah Van Buren and Right, Sofié Ruderman (Great Granddaughter of the Van Buren Sisters. Photo: Christina Shook)

Something that truly struck me was how much these two take after their famous female ancestors. Their resemblance is striking, isn't it? Right next to this wall was a display case of the very headwear that Augusta Van Buren wore back then during their trip. I guess you could call this her "helmet". 

Erin Sills (SheEmoto) AGV Helmet next to Augusta's cap. Her head was SO tiny. &nbsp;(Photo: Me)

Erin Sills (SheEmoto) AGV Helmet next to Augusta's cap. Her head was SO tiny.  (Photo: Me)

Maybe it's because I've been working in this industry for awhile now, or maybe not. But it truly made me realize how lucky we are to have technology in the 21st century to allow us to be safer. We have so many options available to us now that weren't just ~20 years ago! Ask any woman rider you know that has been riding for at least that long, and she'll tell you that options were pitiful back then. I know it seems like we don't have much today, but WE DO

After the museums it was time to head over to Westover Airforce Base to take a quick tour of a C-5 Cargo Plane. One of the best things about participating in the Sisters' Ride was seeing my West Coast Friends! And the cargo plane was pretty cool too. It was like a sauna inside though, I don't know how any of these brave men and women do it. 

Left: Porsche Taylor, Editor of Black Girls Ride Magazine. Middle: Alisa Clickenger, Organizer (Photo: Me)

Left: Porsche Taylor, Editor of Black Girls Ride Magazine. Middle: Alisa Clickenger, Organizer (Photo: Me)

Day 4: Springfield to Sayre

Our last day with the Ride was to Sayre, Pennsylvania. We even got a police escort all the way out of town! Thank you Springfield Township Police Department for your service. 

(Photo: Christina Shook)

(Photo: Christina Shook)

After leaving Springfield Township's city limits safely, our first stop was going to be along Jacob's Ladder Highway along Route 20. It was a place that the Sisters' stopped at 100 years ago. So we paid homage to them and snapped a photo right where they stood. Ok maybe I'm just being silly, but I really felt that awesome light were the Sisters saying hello :) 

Left: Alisa, Right: Robert at the Rock Cairn along Jacob's Ladder Highway (Photo: Me)

Left: Alisa, Right: Robert at the Rock Cairn along Jacob's Ladder Highway (Photo: Me)

Sarah places another rock to add to the pile and add the Sisters' Ride to a place in history. 

(Photo: Christina Shook)

(Photo: Christina Shook)

And a lovely shot of the entire rock cairn with everyone: 

(Photo: Christina Shook)

(Photo: Christina Shook)

After that, it was an easy ride towards Sayre for the night. 

Unfortunately the next morning (Thursday) meant going back to Philly, so I could take the time off I needed to meet everyone back in Carson City 2 weeks later! 

Friday, July 22nd in Carson City

This was yet another opportunity to see my West Coast friends! I flew out the night before into San Francisco and the next morning, I borrowed this stunning, speedy BMW R1200R. It's practically brand new, and someone I hardly knew extended her kindness to let me borrow her for a couple days so I could ride with my fellow Sisters. THANK YOU AGNES!

This 2015 BMW R1200R had a stock seat height of 30" and nothing lowered.&nbsp;

This 2015 BMW R1200R had a stock seat height of 30" and nothing lowered. 

I still need to write a review of this wonderful ride, so stay tuned to my social feeds and newsletter to find out when it's published. Needless to say, I had a blast on it! I rode out to Carson City (all slab, 80 to 50) to meet up with the rest of the group. As soon as I get off the bike to walk into the hotel lobby, who do I run into except racing legend Mary McGee! It was such a great moment, because that's where I saw Mary for the first time 4 years ago at the last AMA Women & Motorcycling Conference at the very same hotel. 

Mary McGee:&nbsp;The first woman to hold an AMA motorcycle racing license in California.

Mary McGee: The first woman to hold an AMA motorcycle racing license in California.

That night, we had a nice dinner with everyone who was going to be riding with us to San Francisco the next day. Alisa presented the staff and cross country riders, special medals that showed how they participated in this historic motorcycle ride. 

Medals recognizing all the riders who rode from Brooklyn to San Francisco.

Medals recognizing all the riders who rode from Brooklyn to San Francisco.

New Rider Sarah Van Buren receives her medal.

New Rider Sarah Van Buren receives her medal.

Saturday, July 23rd to San Francisco

Saturday was a quick, all slab route to San Francisco. We had a fairly quick lunch stop at A&S Cycles in Roseville, CA with a bunch of other riders who came to join the fun. Not everyone was coming with us to San Francisco but many of them stayed to say hello and grab a free burger courtesy of A&S. 

After lunch, it was off to the staging point just north of the Golden Gate Bridge. It felt SO good to be riding towards that bridge again. I was so tempted to turn off on the Lucas Valley exit and take the R1200R for a really good ride through Petaluma. *sigh*

I don't have the exact numbers so I'll keep using this number: 150-200 riders showed up just north of the bridge at Fort Baker. We had men and women on everything from classic Indians to Ducatis to Harleys to BMW's. It was one of the most thrilling motorcycle experiences of my riding life. I also got to see more old friends!

Me with my friend Aleks Grippo, owner of Moto Guild San Francisco

Me with my friend Aleks Grippo, owner of Moto Guild San Francisco

Oops, must post another photo of the bike!

The mighty R1200R I borrowed for the weekend. SO much fun and what a suspension! The luggage I used was a Givi TankLock XS312 Tankbag&nbsp; and my trusty Kriega US-20 Tailpack (it seems to follow me everywhere)&nbsp;

The mighty R1200R I borrowed for the weekend. SO much fun and what a suspension! The luggage I used was a Givi TankLock XS312 Tankbag  and my trusty Kriega US-20 Tailpack (it seems to follow me everywhere) 

Group Shot with the Golden Gate Bridge shining in the background (Photo: Christina Shook)

Group Shot with the Golden Gate Bridge shining in the background (Photo: Christina Shook)

We had the honor of having San Francisco Motorcycle Club escort us across the bridge into San Francisco down to their historic clubhouse. It was pretty crazy. 

Quick rider meeting before we leave with a few words from the Club.

Quick rider meeting before we leave with a few words from the Club.

I'm lucky that I lived in the city long enough to have participated in several group rides with various friends/ clubs. Shutting down an intersection to let 20-30 bikes through is not big deal. But 150+??

I was lucky enough to be in the front of the pack, right behind Alisa and Sarah. What a great ride down the Great Highway!

I was lucky enough to be in the front of the pack, right behind Alisa and Sarah. What a great ride down the Great Highway!

Looking back after riding down Clipper Street into the Mission District. Woooohooo!

Looking back after riding down Clipper Street into the Mission District. Woooohooo!

After riding through the mad streets of San Francisco passing angry tourists and residents who were left to wait in their cars while all these damn motorcycles ride by.... we made it to SFMC's Headquarters. Did you know that their club is over a 100 years old, established in 1904? They were allowing women full voting rights within the club before our government decided we were equal.  

No big deal, just parking in the median.

No big deal, just parking in the median.

If you've never had the privilege of entering SFMC's clubhouse, it's a very unique place. So much motorcycle history is here, all over the walls. (Photos: Christina Shook)

That night was the Grand Finale Party Presented by Allstate at the Dainese Store San Francisco, where I got to see more friends and spend time in a city that I miss every day.

I also got a few photos with some long lost friends and family :) 

 

I had an incredible time, even though I only made it for 1/3 of the ride. I felt like I had been there with everyone all the way from Day 1 to 20. 

Now I have the cross country bug. I'm dying to do this trip next year somehow but I'll certainly have a different route. Not sure if I'll have enough time to go all the way across and back with my vacation time, but we'll see ;-)

 

Going Back to Cali for a Week!

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I'm so excited to go home for a week! I'm leaving this Friday and will be back in Philly in 2 Mondays. I'll be driving around in a rental car since it's going to be raining the entire time I'm there. So no riding for me.... *sigh*

But you may find me at the Dainese Store San Francisco on Wednesday, January 20th at 6:30pm for a viewing of Hitting the Apex! A $10 donation will directly benefit the Marco Simoncelli Foundation.

Can't wait to be back in my old town.... Just wish it could be on two wheels! :-(